Our Story

How it all began

26 years ago as a fresh and naïve commerce graduate, a class mate and I stumbled across a new market in bar code graphics and we formed Barcode Technologies Ltd.

Bar coding was a great industry to be involved in – it was in its infancy and we were at the fore front. We had found a niche in the area of making bar code graphics  and printing them on to film strips for printing . Our start up was a quickly a success and being young and eager we started to look for other opportunities within the space . As part of our bar code service we were constantly using pre press companies to image our film strips and so the idea of producing our own and at the same time setting up another business was something we couldnt resist. We ventured into the world of image setting, digital scanning and pre press graphics – forming a pre press bureau in Grey Lynn called Beyond Imaging (very creative name!!)

The bureau concept suited me – I knew nothing about laying up film or making plates but I could get my head around set delivery times and standardised pricing and products. Luckily so could my customers- who weren’t overly interested in how we got their print film made as long as they had it within 2hrs!!

It was a good mix- customers who only cared about the service- and me who understood more about the service side of my business than the technology.

And then the pre-press film industry changed and nobody used bureaus any more

The  bar code graphics business had remained a stand alone business, and after the demise and sale of my now far less lucrative pre press business, I bought a small one man label printing bureau called LabelShop to help with bar code label printing.

I only knew a little bit about printing but what I found was, most of our customers didnt know know much either. In fact what I soon discovered was that what my label customers were really interested in was the price & that their labels would delivered on time. How we did it  wasn’t important and so LabelShop began its journey…


Labelshop and beyond

Today we have a staff of 25. We have a mix of 5 colour conventional presses with the very highest spec digital print presses. I still don’t really know much about printing and that’s just how I want it – its only ever about the service – that’s it – pure and simple! How we do it isn’t really that important – in the end its only important that we deliver what we promise.


Here’s what we do best

It’s our promise to our value customers.
  • We will treat you like you are our most important customer
  • We, in our business, will do all we can to ensure you get the service and value that your business needs
  • If you ask us we will try to make it happen
  • You will only have good experiences dealing with our people
  • You will never need to look elsewhere for your label supply

Digital Label Printing

At LabelShop we have invested substantially in the very best in digital printing technologies. Our flagship press is our HPIndigo, regarded worldwide as the leading reel to reel label printing technology. Covering run sizes anywhere from 100 labels through to 10’s of thousands – the indigo is the perfect low cost / high quality solution.

We also have smaller full colour digital print and digital die cut systems. No dies required! Perfect for 10 labels through to several thousand labels.

Other Press Technologies
  • Conventional Rotary Letterpress
  • Rotary Flexo Presses
  • Die Cutting and converting presses
  • Overprinting machines
  • Flat Sheet digital press
  • Inkjet colour vinyl press