About Us

More than 30 years ago, fresh out of university with a commerce degree, a classmate and I came across an emerging opportunity in barcode graphics. We decided to start a business and launched Barcode Technologies Ltd, focusing on producing barcode graphics and printing them onto film strips for packaging.

At the time, barcoding was a young industry, and we were lucky to be part of its early growth. Our little startup took off quickly. Eager to do more, we looked for other ways to grow. Because our barcode work often involved using pre-press companies to image our film, we thought, “Why not do this ourselves?” That led to the launch of Beyond Imaging, a pre-press bureau in Grey Lynn, where we offered digital scanning and image setting.

I didn’t know much about pre-press technology, but I understood customer service and reliable delivery. Most of our customers weren’t concerned about how their film was made — they just wanted it done quickly and at a fair price. It turned out to be a good fit.

Over time, new technology replaced film-based imaging, and the pre-press industry changed almost overnight. Like many others, we had to rethink our direction. Eventually, we sold the pre-press business and I shifted focus back to barcode printing.

That’s when I came across LabelShop, a small label printing bureau that supported barcode production. I didn’t have much printing experience at the time, but I quickly realised most of our customers didn’t either. What they really cared about was simple: getting their labels on time and at the right price.

So that’s what we’ve focused on ever since.

Today, LabelShop is a reliable and experienced label printing company in New Zealand. We specialise in barcode labels, product packaging labels, and custom digital printing. Our goal has always been the same — to make it easy for businesses to get the labels they need, without the hassle.